Trends, strategies, and lessons from the front lines of U.S. market expansion.
Every European brand asks me the same question when they finally decide to go: how to enter the US market without setting capital on fire? After years of running expansions
The biggest fulfillment mistake I see international brands make in cross-border ecommerce US is over-engineering their first warehouse footprint. They benchmark against Amazon, see fulfillment centers in 50 metros, and
If you are an international company entering US market, the single most expensive misconception you can carry is that the U.S. is one country. It is not. Operationally, culturally, and
Most European brands I talk to about entering the U.S. are not ready. They want to be ready. They have ambition, a good product, and a board pushing for international
The New U.S. Tariff Math: What International Brands Need to Recalculate If you’ve been monitoring U.S. tariff policy in 2026, you’ve noticed the numbers keep moving. In February, Section 122
June 11, 2026. For the first time in 32 years, the world’s biggest sporting event lands in the United States. While most brands are thinking about sponsorships and TV commercials,
If you’ve been selling on TikTok Shop from abroad, you already know 2026 isn’t the same game anymore. Cross-border selling on TikTok Shop US is now invitation-only and category-gated. The
The U.S. SaaS market will hit $141 billion in 2026, representing roughly 47% of the $465 billion global market. If you’re a founder based outside the U.S., that number is