
Trends, strategies, and lessons from the front lines of U.S. market expansion.




The 5 Signals That Tell You a European Brand Is Actually Ready for the U.S. Last updated: May 2026 Most European brands I talk to about entering the U.S. are

The New U.S. Tariff Math: What International Brands Need to Recalculate If you’ve been monitoring U.S. tariff policy in 2026, you’ve noticed the numbers keep moving. In February, Section 122

June 11, 2026. For the first time in 32 years, the world’s biggest sporting event lands in the United States. While most brands are thinking about sponsorships and TV commercials,

If you’ve been selling on TikTok Shop from abroad, you already know 2026 isn’t the same game anymore. Cross-border selling on TikTok Shop US is now invitation-only and category-gated. The

The U.S. SaaS market will hit $141 billion in 2026, representing roughly 47% of the $465 billion global market. If you’re a founder based outside the U.S., that number is