The New U.S. Tariff Math: What International Brands Need to Recalculate
The New U.S. Tariff Math: What International Brands Need to Recalculate If you’ve been monitoring U.S. tariff policy in 2026, you’ve noticed the numbers keep moving. In February, Section 122 tariffs kicked in at 10%. There was talk of a 15% escalation, but no formal order has materialized yet. What actually happened is simpler but […]
The 2026 World Cup Is Your U.S. Market Entry Accelerator (If You Move Now)
June 11, 2026. For the first time in 32 years, the world’s biggest sporting event lands in the United States. While most brands are thinking about sponsorships and TV commercials, smart international companies are thinking about something far more valuable: a compressed runway to U.S. market penetration when the entire country’s attention is locked on […]
TikTok Shop for International Brands: The 2026 Playbook (It’s Harder Than You Think)
If you’ve been selling on TikTok Shop from abroad, you already know 2026 isn’t the same game anymore. Cross-border selling on TikTok Shop US is now invitation-only and category-gated. The barrier to entry just got higher, and frankly, that’s filtering out the part-timers. But here’s the good news: if you’re serious about the U.S. market, […]
The Non-U.S. SaaS Founder’s Guide to Landing Your First 10 American Customers
The U.S. SaaS market will hit $141 billion in 2026, representing roughly 47% of the $465 billion global market. If you’re a founder based outside the U.S., that number is both opportunity and pressure, because most international SaaS companies that attempt U.S. entry fail to reach 10 paying customers. Not because their product is bad, […]